Catalyst, an experiential and event design company, needed a mark that spoke to the unique experiences that they create. Five overlapping circles of different colors represent the five senses that are all a part of the Catalyst experience. The black pentagram in the center is the catalyst or "connective tissue" that brings all the senses together to create an integrated sensory extravaganza. Since Andrew Snyder is the "creative realist" and personality behind the company, I art directed a photoshoot with him portraying the five senses and of course the all important "Sixth Sense" — Catalyst.
Branding for Catalyst