Pointe International wanted to roll out a new line of high-performance fabric to their reps and customers. I created a logo which represents the fusion of a new coating technology with a woven fabric (you'll notice the gray ‘T’ and orange ‘L’ present in the hashtag logo) and designed a sample box with that same hashtag wrapping around it much like the high-tech coating wraps around the fabric. And just like a fabulous suit, the inside of the box is lined with a subtle hashtag repeating pattern. #fabfusion
