While the Scandinavians may be known for their austerity and minimalist design, they are not, however, known for their sense of humor. So in trying to appeal to the U.S. market I decided to inject a little cheekiness in the copy for their recent ad campaign. To further their brand recognition I established a color bar visual motif that references the product image that they will be using in all their communications going forward. Ladies and gentlemen, the Color Bar is open for business!
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